Welcome to F.R.E.S.H

Company Overview:
FRESH was fashioned through revelation from God; in which it was deposited into the heart of Founder/CEO Branden L. Nelson to share with the world. The organization strives to fuel a movement and a culture that promotes excellence in every endeavor of life and is fueled by a love for God and His people. FRESH accomplishes this by creatively appealing to the world through fashion via its clothing brand, FRESH Thee Apparel, it’s male mentorship program, The FRESH Academy, and it’s FRESHellence Scholarship Program for income challenged college bound students. Each of the aforementioned FRESH subsidiaries all strive to provide those exposed to them with specific Christ-like characteristics and lifestyle components that we all must have in order to successfully reach our ordained places of destiny; a place that we like to call Destination FRESH.

The acronym F.R.E.S.H. stands for Faith, Risk taker for God, Exemplification, Selflessness and Honor. Faith is something that we all must have as believers; it is the foundational principle upon which our relationship with God is built. Living as a Risk taker for God illustrates that we must place confidence in Him, nothing else, because we trust that He will successfully direct our path. Exemplification is crucial in this movement because it is important that those outside of this culture be able to recognize our distinction not by our FRESH appearance alone, but through our conduct as well. Selflessness directs our motives and sets the tone of our hearts in that we will aspire to use all of our gifts, skills and abilities to bless others. Lastly, Honor refers to the fact that we will always give credit to our Source for it is through Him that we are able to be all that we are.

Hence the FRESH movement can be considered "The Steps to Kingdom Building." The organization embodies this belief and promotes boldness, illustriousness and non- conformity in all of its endeavors and strives to make an imprint on the world for others to follow. It is our focus that through the purchase of FRESH apparel, the mentorship opportunities offered by The FRESH Academy and scholarships presented by The FRESHellence Scholarship Program, that all those exposed to the brand will be taken from Revelation to Transition to Commission with the desire and heart to embark on the journey that will ultimately bring them to Destination FRESH.